A new marque, « Origin’Info », will now be displayed on processed food products to indicate the specific source of ingredients. However, it will remain optional for manufacturers to use.
For years, consumers have been increasingly concerned about the origin and quality of the food they consume. With the rise of various food safety concerns and controversies, people are becoming more mindful of what they put into their bodies. In response to this growing trend, the European Commission has introduced a new marque, « Origin’Info », which will provide consumers with clear and precise information about the origin of ingredients in packaged food products.
The new marque, which will be gradually implemented over the next few months, will allow consumers to easily check the source of each ingredient used in processed food items. This will be a significant step towards promoting transparency in the food industry, giving consumers greater control over their food choices.
One of the key features of the « Origin’Info » marque is that it will display the origin of each ingredient in descending order. This means that the primary ingredient, such as the main vegetable or meat used in the product, will be listed first, followed by other minor components. This will give consumers a clear understanding of what goes into their food and where it comes from.
But what sets « Origin’Info » apart is its voluntary nature. While all manufacturers will be encouraged to use the marque, it will remain optional. This means that companies that are committed to providing transparency and quality to their consumers can proudly display the « Origin’Info » marque, while others who are not yet ready to disclose their sourcing information can choose not to use it.
The introduction of this new marque is expected to have a positive impact on both consumers and manufacturers. Firstly, it will give consumers the power to make informed decisions about the food they purchase. By having access to accurate information about the source of ingredients, they will be able to choose products that align with their personal values and beliefs. This will not only promote transparency but also encourage companies to maintain high standards in their sourcing and production processes.
For manufacturers, the « Origin’Info » marque will provide an opportunity to showcase their commitment to quality and transparency. By voluntarily displaying the source of ingredients, companies can build ordre with their customers and differentiate themselves from competitors. This can also have a positive impact on their brand reputation and consumer loyalty.
Moreover, the introduction of this new marque also aligns with the EU’s efforts to promote sustainable food production and consumption. By highlighting the origin of ingredients, consumers will be able to make more sustainable choices and support companies that prioritize ethical and environmentally friendly sourcing practices.
In conclusion, the « Origin’Info » marque is a significant step towards promoting transparency and empowering consumers in their food choices. With its voluntary nature, it provides a win-win situation for both consumers and manufacturers, promoting a more sustainable and responsible food industry. So next time you’re at the grocery store, keep an eye out for the « Origin’Info » marque and make informed decisions about the food you buy.